Space & data · 2024
Orbital Labs
Launch site and developer docs for a satellite data API
- Websites
- Engineering
- Content & motion
The challenge
Orbital had a powerful imagery API and a launch date. Developers needed to go from curiosity to first request in minutes, not days.
Our approach
- 01
Wrote and designed a launch narrative that leads with what developers can build.
- 02
Created interactive docs with live requests and copy-paste examples in five languages.
- 03
Produced a launch film and motion system reused across product and social.
Results
- Sign-ups in launch week
- 11k
- Sign-ups in launch week
- Median time to first request
- 6 min
- Median time to first request
- Product of the day
- #1
- Product of the day